Since 2001 PROTECT™ has been developing, producing and exporting Fog Cannon™ fog machines to protect assets during burglaries until security guards and police arrive. The Danish security company has seen a huge rise in exports to a number of new markets in regions such as South America and Australia. PROTECT™ has also achieved sales in the European market far above its forecasts.
Security fog was virtually unknown when PROTECT™ launched its Fog Cannon™ 17 years ago – first in Denmark and later across Europe. Today, many businesses and homeowners – as well as most burglars – know how security fog can conceal assets until the guard or police arrive. Sales of PROTECT Fog Cannon® fog machines are therefore steady. Protect is now giving extra focus to unexplored new export markets.
PROTECT™ is the undisputed market leader. Today, PROTECT A/S exports more than 90 per cent of its production to more than 50 countries worldwide. Furthermore, PROTECT™ is working to extend people’s knowledge of security fog on new markets.
“Several new markets were completely unaware of security fog. But ‘seeing is believing’. When we fire off a Fog Cannon™ fog machines in the premises of a potential customer, and the owner cannot find his way around his own store, he is usually convinced,” says CEO Poul Dalsgaard with a smile.
“I believe we have been successful in our export markets because we always have local distributors and key Danish employees who know the regions, languages, and cultures. And of course, the fog systems and products have to be faultless.”
As examples of their export success, Poul Dalsgaard lists a number of systems and contracts: