Heine Michael Andreasen appointed as the new CEO at PROTECT A/S

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The board of directors in Protect A/S has appointed Heine Michael Andreasen as the new CEO of the company as of February 1, 2020.

Chairman of the board and interim CEO, Jakob W. Moeskjær, says: “We have been thorough and taken the time we needed to find the right person, to help lifting the sales and revenue forwards in Protect A/S. I look forward to welcoming Heine, and to see him lead the company forward with the collaboration of our dedicated employees and partners”.

Heine Michael Andreasen, 40-year-old, has, for the past 3 and a half years, worked for Berner (leading European supplier to the auto and construction industry) in different commercial rolls, and was later appointed as the director of sales. Heine Michael Andreasen also has a long career from working at Hilti (manufacturer of high-end power tools) in Lichtenstein, the Middle East, and Denmark. Alongside internal training at Hilti, the new CEO of Protect A/S has a bachelor’s degree in economics and a master’s degree from Copenhagen Business School in industrial marketing and purchasing.

With his very international profile, and his experiences in sales and leadership, Heine Michael Andreasen will contribute to Protect A/S, at a time when the competition is fierce, and the company faces a positive and exciting revitalization.

Heine Michael Andreasen will continue to drive Protect’s leading position in the world market for fog machines, for burglary protection purposes, that the company has built up since 2000. In just a few years, the Aarhus-based company has become a global player and the world’s largest manufacturer of products to safeguard values ​​with artificial fog.

As CEO, Heine Michael Andreasen joins Protect’s management group with the main responsibility for the commercial part.

Jakob W. Moeskjær: “I am convinced that Heine Michael Andreasen with his background and management style will fit in well with Protect and that he, together with the management team and colleagues, can further develop and strengthen Protect’s market positions”.

Heine Michael Andreasen: “I have great respect for what Protect has done in only a few years and what the company stands for in the security industry at home and abroad. I know that these are high quality products and that Protect can show a dedicated sales network around the world that I look forward to working with. I believe that Protect’s special solutions to problems with burglary, robbery and vandalism has significant potential for further development and growth. I am really looking forward to meeting and collaborating with the employees and partners of Protect, and together we will exploit the potential and create a fantastic company”.

Protect A/S is 100% owned by Genua A/S.