Author: Marcus

Since 2000 PROTECT™ has been developing, producing and exporting fog cannons to protect assets during burglaries until security guards and police arrive. The Danish security company has seen a huge rise in exports to a number of new markets in regions such as South America and Australia. PROTECT™ has also achieved sales in the European market far above its forecasts.

Security fog was virtually unknown when PROTECT™ launched its fog cannon 17 years ago – first in Denmark and later across Europe. Today, many businesses and homeowners – as well as most burglars – know how security fog can conceal assets until the guard or police arrive. Sales of PROTECT Fog Cannons® are therefore steady. PROTECT™ is now giving extra focus to unexplored new export markets.

Powerful acceleration in export markets

PROTECT™ is the undisputed market leader. Today, PROTECT A/S exports more than 90 per cent of its production to more than 50 countries worldwide. Furthermore, PROTECT™ is working to extend people’s knowledge of security fog on new markets.

“Several new markets were completely unaware of security fog. But ‘seeing is believing’. When we fire off a fog cannons in the premises of a potential customer, and the owner cannot find his way around his own store, he is usually convinced,” says PROTECT™.

“I believe we have been successful in our export markets because we always have local distributors and key Danish employees who know the regions, languages, and cultures. And of course, the fog systems and products have to be faultless.”

As examples of their export success, PROTECT™ lists a number of systems and contracts:

• A Dutch bank with systems installed in almost 250 branches and more than twice as many on the way.
• A New Zealand convenience store chain with 400 installations and even more in the pipeline.
• Three different Brazilian banks, which to this date in total have over 7,500 installations in their branches.
• Two large European retail chains with over 200 stores each.
• Tobacco shops in France, where a new law requires the protection of tobacco products with security fog. Since there are 30,000 tobacco stores in France, the potential is enormous. 8-10% of French tobacco stores are already secured with fog from PROTECT™.
• A rental concept in Australia, where mobile security units are used to protect construction sites and new buildings. For the protection of appliances, interior, plumbing products, lamps and tools that attract the burglars. An almost finished home is an easy target for the thieves, and that is where the fog will secure the valuables.

Sweden is one of our mature markets and a country in which we are experiencing great success. Reitan Convenience Sweden AB is in the process of installing PROTECT Fog Cannons® in most of their approx. one hundred 7-Eleven and 300 Pressbyrån stores spread across Sweden.

“The fog has a preventive effect. The burglar knows how effective it is. We therefore erect clear signs indicating ‘security fog protection’, so burglars do not even try to break into. By avoiding broken windows and doors, we save both ‘down time’ and money,” says Security Manager Lars Eklund, Reitan Convenience Sweden AB. He also notes that only doors and windows which are stocked by suppliers are installed in stores with security fog protection. It is faster and cheaper to replace them if a determined burglar attempts to enter.

“We chose security fog protection in close consultation with our insurance company. We chose PROTECT™ because the products are simple to use, the service costs are low and they are easy t integrate with the existing alarm systems in our stores.”, Lars Eklund explains.