Kristian Worm joins PROTECT A/S as Country Manager for the United Kingdom

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Dedicated support for alarm installers and renewed focus on growth in the British market

PROTECT A/S is pleased to announce the appointment of Kristian Worm as the new Country Manager for the United Kingdom.

In this role, Kristian will be responsible for managing and supporting PROTECT’s network of alarm installers across the UK, strengthening local partnerships, and driving business growth.

With a background in the security industry, including his time at G4S, Kristian brings valuable on-the-ground experience that aligns closely with the needs of British installers.

His work will focus on developing strong relationships with partners, supporting them in sales efforts, and ensuring that they have access to the knowledge, tools, and materials needed to succeed with fog protection solutions from PROTECT.

“The UK is a strategic market for PROTECT, and I’m excited to be part of it,” says Kristian Worm. “My goal is to be more than just a sales contact – I want to be a proactive partner to our installers. That means helping them with everything from technical advice and training to project development and identifying new opportunities. When they succeed, we succeed.”

Kristian will provide direct support to existing installers and actively work to expand PROTECT’s reach by helping partners win new business. He will participate in customer visits, assist in preparing quotes and proposals, and guide partners through technical or commercial questions.

In addition, he will serve as the link between the UK installer network and PROTECT’s headquarters in Denmark, helping align PROTECT’s offerings with the evolving needs of the installer network and the demands of the market.

“Kristian’s appointment marks a new chapter in our UK strategy,” says Heine Michael Andreasen, CEO at PROTECT A/S. “We already have a solid presence in the market, and now we are investing further in strengthening that position. Kristian’s experience and customer-focused approach make him an ideal fit for supporting installers and accelerating growth across the country.”

Kristian has already begun meeting with partners throughout the UK, focusing on building strong, collaborative relationships and ensuring a high level of responsiveness. His presence in the market means that installers now have a dedicated PROTECT representative they can reach out to for fast, hands-on support.

Kristian is also Country Manager for Denmark and Norway.

Contact

Kristian Worm
Country Manager – Denmark & UK
Phone: (+45) 22 826 823
Email: kwo@protectglobal.com